Not sure why I started to fiddle with the packaging for my Thomas “The Original Nooks & Crannies English Muffins” but I think it was because I was looking to make it fit for storage a little easier. And that is probably not the complete reasoning, because the flat, rectangular package is already pretty storable.

But, I was surprised by how easily I could remove some of the unneeded container paper (the two ends, and the white/un-printed bottom of the package) and still come up with a good looking, drum package that even had enough space to view the actual product (6 muffins stacked on top of each other). Here is my prototype:

thomasbreads.com is the web site for the company. I saw that their bagels were already packaged like what I am suggesting for their muffins. I sent a suggestion for this packaging change to them with links to the two images shown above.

How would these be presented on store shelves? Would that be a reason to not change the packaging? But, I think that reducing the plastic wrapper by about a third, and reducing the current paper tray without any major changes to the printed package, would be a real cost savings worth looking into. The Thomas logo that is printed on the plastic outer wrapping could be moved to the bottom.

[NOTE 02/16/24]: I love the flavor and texture of an English Muffin, but I will rarely buy them because they are high in carbs, calories & sugar. But split and toast an English Muffin, and then spread Orange Marmalade or Raspberry Jam, with some butter/margarine on the slices, and get a cup of hot tea… that’s a flavorful meal. [end NOTE]